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Oranżada Hellena Zero Sugar - Gold Innovation of FMCG & Retail 2021


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Oranżada Hellena Zero Sugar 1,25 l was awarded in the biggest consumer competition on the Polish market, Złote Innowacje FMCG & Retail 2021. The brand’s latest offering won the Gold Innovation 2021 as the response to demands in the Beverages and Juices category.

Oranżada Hellena Zero Sugar, ideal for diabetics and people taking care of their diet, was among the products that last year revolutionized the approach to shopping, made the food market more attractive and through innovation directly influenced consumer behaviour. The winners were selected in an online consumer survey


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