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Absolutely have to munch them... before they disappear! new communication of Familijne waffle wafers


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The leitmotif of the new advertising spots is a family search for favourite wafers, which have “disappeared” under mysterious circumstances (have they been crunched or kidnapped?). Television broadcasts are scheduled from May until the end of August.

In the new communication, we put emphasis on combining the world of fiction with a dynamic and humorous message and a rhyming narrative, which adds freshness to the brand and ideally meets the expectations of younger consumers.–  says Ewelina Haraburda, Senior Brand Manager of the brand.

Comprehensive activities under the new communication platform are planned from 3 May: on TV, VOD platforms and social media. In June, the activity will be joined by a dedicated outdoor campaign, and in the summer the brand will invite consumers to join in the search…


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